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Videos

At FTD, one of my most rewarding projects was working on a series of how-to videos for our florist members. These videos took florists step by step through successfully designing FTD bouquets to their customers' delight. On this project, I story-boarded the concepts, sought insight on which bouquets to feature, wrote the text overlay, selected music and collaborated with the creative director and videographer on the finished product. 
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