I have more than sixteen years of experience as a professional writer and quickly master any subject material. I am a versatile wordsmith, having crafted everything from long-form feature stories to short and sweet sell sheets and social media campaigns.
Web Copy As the principal content creator for FTDi.com, FTD's dedicated florist network website, I provided key information on FTD florist programs and new products. The FTD Designer's Workshop Collection
At Professional Medical, I crafted copy to introduce promedsupply.com browsers to the company and its proprietary product and financial solutions. Why Choose ProMed?
Blogging During my time at FTD, I regularly created original content for our florist-facing blog with the goal of sharing behind-the-scenes details of developments at FTD's corporate office, celebrate our member florists and offer business-boosting guidance.
Brochures At FTD, one of my largest projects was spearheading the overhaul of a brochure that promoted the features of FTD's proprietary Mercury Technology software, a comprehensive point-of-sale system. I was challenged with taking a product that frankly isn't sexy and making it exciting with compelling, benefits-based copy. FTD Mercury Technology