I have more than sixteen years of experience as a professional writer and quickly master any subject material. I am a versatile wordsmith, having crafted everything from long-form feature stories to short and sweet sell sheets and social media campaigns.
Web Copy As the principal content creator for FTDi.com, FTD's dedicated florist network website, I provided key information on FTD florist programs and new products. The FTD Designer's Workshop Collection
At Professional Medical, I crafted copy to introduce promedsupply.com browsers to the company and its proprietary product and financial solutions. Why Choose ProMed?
Blogging During my time at FTD, I regularly created original content for our florist-facing blog with the goal of sharing behind-the-scenes details of developments at FTD's corporate office, celebrate our member florists and offer business-boosting guidance.
I also created and authored ProMed's official blog, Growing Together in Health Care. The blog was updated on a daily basis and features a combination of ProMed-focused product information and updates on industry news and events. Sanitize Your Hands On the Go Introducing New Skin Care Protectants
Brochures At FTD, one of my largest projects was spearheading the overhaul of a brochure that promoted the features of FTD's proprietary Mercury Technology software, a comprehensive point-of-sale system. I was challenged with taking a product that frankly isn't sexy and making it exciting with compelling, benefits-based copy. FTD Mercury Technology
Feature Articles The following were published in Embrace magazine, the in-house magazine of Professional Medical, Inc. In addition to writing articles, I was also named the publication's editor in chief. Julie Adduci: Continuing a Legacy of Caring Where Is Latex Lurking?
Catalogs ProMed's product catalogs showcase items designed to help customers improve care, save time and reduce costs. Professional Medical Branded Products
Online Product Descriptions I created the online descriptions for products sold by Professional Medical. My goal was to put key product features at the browser's fingertips and enable them to quickly find the best products for their specific needs. Embrace Skin Protectant with Breathable Barrier Sentra EC Wheelchair
Fiction I also enjoy writing fiction! In 2003, I co-authored "The Scarecrow,"a short story that appeared in Halloween Howls, a compilation of spooky Halloween stories.